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Ideas · People · Places · Possibility

DIY virtual design studio

Builtfromwhatmatters.

A virtual design studio with a Classroom, a Lab, and a Library. Everything you need to make brands, experiences, and places yourself, with studio-grade tools.

  • IdeasBorn from wonder.
  • PeopleDesigned with, never for.
  • PlacesWhere the magic lives.
  • PossibilityWhat it could become.
  • Brands
  • Experiences
  • Stories
  • Places
  • Ideas

Who we are

hX is a design studio for people who would rather make it themselves. We pair the research, strategy, and craft of a full studio with tools you can pick up today, so you can wander in with open eyes and create brands, experiences, and places built from what matters to the people who live them.

More about hX →

The tracks · Seven ways in

Where curiosity becomes something real.

Seven self-guided tracks, listed from greatest impact to most focused. Each one runs through the Classroom, the Lab, and the Library. Want hands-on help? Love Local clients can bring the studio in.

Signature01

Civic and place-based design

Uncovering the spirit of a town, district, or region, and helping it shine.

Inside the track

Learn to uncover the story of your town, district, or region and turn it into an identity, a public experience, and a plan your community can carry.

What you get

  • Place identity workbook
  • Placemaking playbook
  • Research-led planning guide
02

Systems strategy and design

Roadmaps that help organizations and communities grow with purpose.

Inside the track

Map how your organization or community really works, then build the roadmap that helps it grow on purpose.

What you get

  • Systems mapping canvas
  • Strategic roadmap template
  • Organizational design guide
03

Brand strategy and voice

Brands with roots, a clear purpose, and a voice people feel.

Inside the track

Find your positioning and voice, then build an identity rooted in what makes you different. Built to last for years, not seasons.

What you get

  • Positioning and naming sprint
  • Visual identity kit
  • Voice and messaging guide
04

Spatial and customer experience

Spaces and journeys that spark wonder and make people want to return.

Inside the track

Design every touchpoint people move through, in person and online, so it feels welcoming, clear, and memorable.

What you get

  • Journey mapping kit
  • Space concept boards
  • Digital experience checklist
05

Human-centered research and insight

Curious, rigorous research that reveals what people truly need, and why.

Inside the track

Run interviews, observation, and simple data studies that show what people truly need before you make a single decision.

What you get

  • Interview and survey templates
  • Analysis worksheets
  • Insight report template
06

Engagement and co-creation

Inviting people into the work, so they see themselves in what we build together.

Inside the track

Invite residents, teams, and customers into the work, so the result truly belongs to them.

What you get

  • Story-gathering kit
  • Community input session plans
  • Feedback loop tracker
07

Storytelling and narrative design

Stories with heart that move people to show up, and stay.

Inside the track

Write stories with heart that help people see themselves in your place or brand, and want to be part of it.

What you get

  • Narrative strategy canvas
  • Content system planner
  • Story-led launch guide
Anatomy of a place

RootsHistory, land, and the stories that came before.

PeopleResidents, relationships, and everyday rituals.

IdentityThe story a place tells, and how it shows up.

ExperienceHow it feels to arrive, stay, and come back.

Hover or tap each layer

Signature track · For communities

Civic and place-based design

For towns, counties, downtowns, and regional partners ready to rediscover what makes their place extraordinary. Work through it on your own, or bring in Love Local for hands-on help.

Who it serves

  • Counties and towns
  • Downtown and Main Street organizations
  • Regional partners and foundations

What it includes

  • Place identity and brand
  • Placemaking and public experience
  • Research-led strategy and planning
Start the civic track →

For businesses

Brands with roots, and the experiences to match.

For established businesses and ambitious founders across the industries we serve who want to build a brand and experience as remarkable as their work, with studio-grade tools in hand.

Who it serves

  • Established and growing enterprises
  • Hospitality, real estate, and development
  • Health, technology, energy, and finance
See all industries →

What it includes

  • Brand strategy and voice
  • Customer and spatial experience
  • Storytelling and narrative design

Just starting out

The Ember Program

Every fire starts with an ember. For early founders with big purpose and a growing budget, Ember lets you earn your way into the studio by doing work that helps us both grow.

Learn

Finish Classroom lessons and grow into the work.

Share

Tell your story once you see results, as a case study or testimonial.

Connect

Introduce someone who joins the studio or becomes a Love Local client.

Explore

Join a Lab pilot or research study and help shape new ideas.

Embers unlock Classroom seats, Library toolkits, and Readiness Pathway sessions. Ember opens to a limited number of founders each season.

Apply for Ember
Join the studio →

The hX method · Built into every track

Four principles. One loop.

01

Research. Wander first.

Explore with open eyes, real conversations, and real data before a single sketch.

02

Co-Create. With, not for.

The people who will live with it help imagine it.

03

Act and Adapt. Learn live.

Launch, watch closely, and refine while the idea is still alive.

04

Systems Change. Leave it stronger.

Tools and purpose that keep the work growing long after launch.

ResearchCo-CreateAct and AdaptSystems Change

How the studio works

Do it yourself. Never alone.

Every member starts with the hX Compass. It points you to the right track and room. If your project needs a partner beside you, it routes you to Love Local, our consulting home, where hands-on services live.

01 Join 02 The Compass 03 Your track 04 Make it real Love Local NEED HANDS-ON HELP START HERE

The hX Compass

A short guided check-in on your vision, timing, and resources. It shows you where to start and which track fits.

Your track

Classroom lessons, Lab exercises, and Library tools, matched to what you are building. Work at your own pace, and earn Embers along the way.

Hands-on help

Need a partner beside you? Hands-on services are for Love Local clients, and your Compass results travel with you. Visit Love Local →

Join the studio.

Tell us what you are building. We will send your invitation and your Compass link. Every note is read personally.

Studio status
Doors open for new members
Studio
Going wherever the work is needed most

We reply within five business days.